Brendan Greene, creator of PUBG, is developing a gameplay-focused metaverse called "Artemis," explicitly excluding NFTs from the project. He aims to create a "3D internet" where players can generate and interact in diverse worlds, drawing inspiration from games like Minecraft. The first game, "Prologue," is set for a 2025 launch, while a second, unnamed multiplayer game will precede the final Artemis stage.